Be in-demand and the first choice for new employers through your strong personal brand
Under the guidance of social media expert and author of three books, Jennifer Evans Cario, develop a personal brand so strong that employers will be knocking on your door with job offers. You’ll become a thought leader, influencer, and expert in your field, with a strong network who will recommend you for new business and job opportunities. Across four hours of video content and seven lessons, you’ll optimise your social media accounts, build your following, and position yourself as a must-hire star.
Delivered in partnership with Simplilearn
Named the Top 2017 IT Training Company by Training Industry
100% online and self-paced
Learn when and where it’s convenient for you
Learn from a social star
Learn from Jennifer Evans Cario, President of SugarSpun Marketing, and the author of three books, including Pinterest Marketing: An Hour a Day. Jennifer is a professional social media and content expert, and is a regular on the speaking, training, and conference circuit.
Win friends and influence people online
Discover the ways you can leverage your social channels to identify points of common interest and experience with the people you want to target most. You’ll build your network with those who can open doors to new opportunities, and are thought leaders in your industry.
Dos and don’ts of social accounts
Explore the crucial difference in using social media personally versus using it professionally and how you can make this platform work for you. You’ll see how to differentiate your social media accounts, and control your digital fingerprint.
Build your professional brand
Learn the tips, tools, and techniques of how to build an impactful personal brand – no matter your profession, niche or industry. You’ll learn how to optimise your posting style to build a differentiated, distinct, and strong personal brand that your audience want to engage and connect with.
Find job opportunities and leads through social
Learn how to uncover unique job opportunities and generate quality business leads by effectively optimising the power of social media and referrals. You’ll learn how to differentiate yourself from your competition through online profiles and thought leadership through content and your online presence.
Prepare for your next big interview or event
Master the tips and techniques to prepare for your next job interview or networking event with social media and achieve your professional goals. You’ll know future employers and leads inside and out, and have best-practice knowledge and conversation pieces to build relationships and networks.
Find your next job on social media with this free sample lesson
Join Jennifer for a 26-minute sample lesson, Finding job opportunities and business with social media , to learn how you can use social media to uncover job opportunities beyond traditional jobs boards and application processes. Simply enter your details to immediately begin the obligation-free lesson.
Study your way
100% online and self-paced, learn when and where it’s convenient for you. The Build a Strong Personal Brand course includes more than 4 hours of video content across 7 learning topics.
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Lesson 01 - An Introduction to Personal Branding
1.1 An Introduction to Personal Branding – 36:11
Lesson 02 - How to Win Friends and Influence People Via Social Media
2.1 How to Win Friends and Influence People Via Social Media – 23:53
Lesson 03 - Finding Job Opportunities and Business Leads with Social Media
3.1 Finding Job Opportunities and Business Leads with Social Media – 25:50
Lesson 04 - Preparing for an Interview or Networking Event with Social Media
4.1 Preparing for an Interview or Networking Event with Social Media – 41:49
Lesson 05 - Using Reddit and Pinterest to Become a More Interesting Person
5.1 Using Reddit and Pinterest to Become a More Interesting Person – 22:17
Lesson 06 - Optimizing Your Personal Profile Across Social Media
6.1 Optimizing Your Personal Profile Across Social Media – 1:04:54
Lesson 07 - The Pros and Cons of Mixing Business and Personal on Social Media
7.1 The Pros and Cons of Mixing Business and Personal on Social Media – 13:18
Enrol now in the Build a Strong Personal Brand course
4 hours of high-quality video content
100% online course delivery available 24/7
180 days of access to course content
100% carbon neutral
Online support available while you learn
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7-day money-back guarantee