Don’t learn by watching and reading; learn by starting your own company!
As part of the Digital Marketing Certified Associate course, you can start any online business you can dream of and use your new venture as your course project. Directly implement your learning, all while setting up your business with best-practice teaching.
You may have been thinking about opening an online store, a digital marketing agency, or maybe you just wanted to build a personal portfolio site to showcase your skills.
So if you’re ready to launch, check out what you’ll be doing during your project.
Starting your project
The DMCA Project is broken into four smaller sections, each with their own specific objectives. Each section builds on the last, setting the correct foundations for your site, and helping you build traffic.
Before starting the first section, you will need to define your new venture, choose a target audience, and identify relevant keywords for your site. Your venture can be anything you choose, however, we recommend choosing something you will want to continue with even after the course is complete.
This could include:
- – An e-commerce store selling a product
- – A digital marketing agency
- – A freelancing portfolio website
- – A drop shipping store
- – A new software you have developed
Section 1 – Getting ready to market
You have your idea, now it’s time to get to work!
Section 1 is all about getting your site set up correctly so that you’ll not only be found in search engines but also be able to correctly track and monitor activity on your website through the use of Google Analytics.
Section 1 activities
- Set up a business website – including content and lead capture
- Ensure proper SEO for your website – through keyword research, competitor analysis, and metadata
- Track and monitor your website using Google Analytics – with goals and utm code setup
- Announce the launch of your new venture
Section 2 – Driving relevant traffic
There’s no point having a beautiful new site without anyone visiting!
Using what you’ve learned about Pay Per Click advertising, you’ll start your first search campaigns within Google’s advertising platform, AdWords.
If you have budget, you can turn on these ads to see visitors start to visit your site and begin interacting with your content.
Section 2 activities
- Sign up for a Google AdWords account – including adding retargeting pixel to your site
- Create keyword lists for your ads to target
- Create ads for your keywords highlighting your selling points
- Research and set bids for ads
- Track and monitor the success of your campaigns
Section 3 – Brand visibility and engagement
Time to get social!
Take your new venture to the world by creating a Facebook page with the goal of reaching 2000 users and engaging with 100. But if that sounds like a lot, don’t worry. We’ll teach you how to get there step-by-step.
Section 3 activities
- Create your Facebook business page – including images, logos, and information
- Post relevant content on your page for prospective followers
- Set up your content strategy and post schedule
- Run contests and/or free trials to increase awareness and reach
Section 4 – Content marketing
By now you’ll have organic, paid, and social traffic, and with content marketing, you’ll have yet another stream of prospective customers flowing to your website.
In this section, you’ll create your own YouTube channel and post relevant and engaging videos your audience will love. If you have budget, you can also set up display and in-stream advertising to further boost your traffic and leverage your great content.
Section 4 activities
- Set up your YouTube channel
- Create videos to maximise views and likes
- Generate views through in-display and in-stream advertising
- Target relevant views to drive views and likes to your video
How the project is assessed
The great news is that unlike projects and assignments, you don’t have to do a lot of writing to be assessed for the DMCA project.
Instead, all you need to do is record your analytics each week and at the end of the project, take relevant screenshots, and provide links to your website and social media accounts.
That’s it! You’ll be assessed on actually doing, not how well you can write an essay.
The great thing about the project is that you can spend as much, or as little as you want.
The entire project can be completed for free, or you can pay for extras like hosting, domain names, content creation, tools and apps, graphics, and advertising. However, you won’t lose any marks if you don’t, you’d be surprised how much you can do by yourself for free!
Using your project after your course
Want to know the best thing about completing your project? You now have a business!
This is 100% yours to keep, and can be used as:
- – Your new business or side hustle
- – For your portfolio, including all the metrics and statistic of traffic and conversions
- – As a sandpit you can use to practice or try new concepts on
You also now have the template to go and launch a site all over again, whether it’s for you or a client.
Ready to start your business?
Download the Digital Marketing Certified Associate course guide for a comprehensive look at all course modules and to discover the new skills you’ll learn you can apply to your new venture.