Create content that engages and drives conversions with an award-winning content guru

Don’t just create more content, learn how to craft articles, videos, infographics, and rich media that engages and builds authority. Across 15 hours of video content and five practical, hands-on projects, during the Content Marketing Course you’ll build your business case for content marketing, develop a content strategy, find your perfect audience, connect with influencers, and deliver content that converts.

Taught by President and Co-Founder of SEO-PR, author of YouTube and Video Marketing: An Hour a Day, you’ll receive best-practice lessons that you can immediately put into action for your business.

Approved by OMCP

The world’s leading marketing accreditation body

Delivered in partnership with Simplilearn

Named the Top 2017 IT Training Company by Training Industry

100% online and self-paced

Learn when and where it’s convenient for you

Get insights from the best in the biz

You’ll learn from Greg Jarboe, President and Co-Founder of award-winning content marketing agency SEO-PR, author of YouTube and Video Marketing: An Hour a Day, and one of 25 successful online marketing gurus in M. Miller’s Online Marketing Heroes.

Find the perfect influencers

Learn how to uncover the perfect influencers who align with your brand and connect with your ideal target audience. Then use their influence to impact the purchase decision of your prospects through meaningful content.

Continually improve to become a content leader

Learn how to continually improve and optimise your content for maximum impact through data reviews and iterative improvements. You’ll measure the success of all of your content through KPIs and learn how to play to your biggest strengths.

Find your audience and convert with content

Learn how to find your perfect prospect and convert them into a loyal customer. Inspire, educate and entertain your target audience by understanding the key principles of effective content marketing to develop content your audience will love.

Develop a business case for content

Whether you’re an entrepreneur or intrapreneur, you’ll learn how to develop a business case for content marketing with your organisation. Link your content strategy and objectives with your business goals, and set metrics and KPIs to measure your success.

Create content with impact

Influence purchasing decisions through the creation of hero content that truly cuts through. This “big idea” content will make your business the definitive authority in your space and build your audience through shares and search results.

Craft content that ranks

Discover how to find the perfect keywords to give your audience the answers they are looking for. Build trust and confidence in your prospects and position your business as an authority in your niche.

Learn how to understand your customer in this free sample lesson

Join Greg for a 10-minute sample lesson from the Content Marketing Course, Know your customer’s intent. Learn how to deep dive into the minds of your customers to understand their search and browsing so you can create content to meet their needs. Simply enter your details to immediately begin the obligation-free lesson.

Study your way

100% online and self-paced, learn when and where it’s convenient for you. The Content Marketing Certification Training includes more than 15 hours of video content across 18 learning topics. You’ll complete five practical projects where you will put theory into practice, and test your knowledge in four progress quizzes.

To complete your course and receive your certificate you must complete 85% of the course, as well as three projects and one simulation test with a minimum score of 60%.

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Course graduates

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Section 1 : Introduction To Content Marketing

1.1 Introduction00:56

1.2 What’s In It For Me 01:18

1.3 What Is Content Marketing 02:26

1.4 How To Become A Best-In-Class Content Marketer 01:23

1.5 Becoming An Effective Content Marketer – 1 02:49

1.6 Becoming An Effective Content Marketer – 2 03:36

1.7 Becoming An Effective Content Marketer – 3 01:36

1.8 Becoming An Effective Content Marketer – 4 02:04

1.9 Becoming An Effective Content Marketer – 5 03:26

1.10 Becoming An Effective Content Marketer – 6 02:30

1.11 Becoming An Effective Content Marketer – 7 01:31

1.12 Becoming An Effective Content Marketer – 8 01:41

1.13 Becoming An Effective Content Marketer – 9 01:42

1.14 Becoming An Effective Content Marketer – 10 01:42

1.15 Becoming An Effective Content Marketer – 11 01:30

1.16 Becoming An Effective Content Marketer – 12 02:51

1.17 Becoming An Effective Content Marketer – 13 01:53

1.18 Becoming An Effective Content Marketer – 14 03:15

1.19 Becoming An Effective Content Marketer – 150 3:26

1.20 Becoming An Effective Content Marketer – 16 02:16

1.21 Key Takeaways 01:08

Section 2 : Developing A Vision Of Content Marketing Success

2.1 Introduction 00:19

2.2 What’s In It For Me 00:59

2.3 Vision For Successful Content Marketing 02:17

2.4 The Michelin Guide Story 08:10

2.5 Hindustan Unilever 05:23

2.6 Volvo Trucks 07:16

2.7 Dell’s Take It Easy 06:17

2.8 Key Takeaways 02:42

Quiz: Developing A Vision Of Content Marketing Success

Section 3 : Developing A Business Case For Content Marketing

3.1 Introduction 00:28

3.2 What’s In It For Me 00:42

3.3 Content Marketing Budget 01:33

3.4 Objectives And Key Performance Indicators (KPIs) 12:25

3.5 Challenges And Impact 10:45

3.6 Best Practices 10:40

3.7 Benefits And Financial Impact 06:26

3.8 Build Your Business Case 02:56

3.9 Compare The Value Of Content Marketing 03:21

3.10 Key Takeaways 01:54

Quiz: Developing A Business Case For Content Marketing

Section 4 : Creating A Successful Content Marketing Strategy

4.1 Introduction 00:16

4.2 What’s In It For Me 01:15

4.3 Creating A Successful Content Marketing Strategy 03:23

4.4 Model For Creating A Successful Content Marketing Strategy 08:00

4.5 Content Marketing Strategy – Two-Step Model 08:29

4.6 Two Step Model – First Phase 14:22

4.7 Two-Step Model – Second Phase 10:03

4.8 Benefit Of Two-Step Flow Model 02:03

4.9 Key Takeaways 02:22

Quiz: Creating A Successful Content Marketing Strategy

Section 5 : Creating A Remarkable Editorial Mission Statement

5.1 Introduction 00:20

5.2 What’s In It For Me 00:44

5.3 Editorial Mission Statements 12:21

5.4 Create Remarkable Content 06:53

5.5 Top Global Ad Campaigns 07:49

5.6 Remarkable Editorial Mission Statement 07:30

5.7 Key Takeaways 01:28

Quiz: Creating A Remarkable Editorial Mission Statement

Section 6 : Targeting Customer Intent Instead Of Demographics

6.1 Introduction 00:17

6.2 What’s In It For Me 00:45

6.3 Target Intent Over Demographic 02:46

6.4 Target Customers On Mobile Device s04:56

6.5 Target Intent On YouTube 03:46

6.6 Know Your Customers’ Intent 10:23

6.7 Have A Mobile-Friendly Website 01:47

6.8 Video Are Preferred Over Text 08:11

6.9 Key Takeaways 01:37

Quiz: Target Customer Intent Instead Of Demographics

Section 7 : Targeting Key Influencers

7.1 Introduction 00:18

7.2 What’s In It For Me 00:43

7.3 Importance Of Influencer Marketing 07:14

7.4 Process Of Augmenting With Influencers 20:27

7.5 Case Study—Orange France 06:03

7.6 Key Takeaways 02:13

Quiz: Targeting Key Influencers

Section 8 : Producing Help, Hub, And Hero Content Consistently

8.1 Introduction 00:24

8.2 What’s In It For Me 00:46

8.3 Help Content 09:11

8.4 Hub Content 07:45

8.5 Hero Content 08:43

8.6 Key Takeaways 00:57

Quiz: Produce Help Hub And Hero Content Consistently

Section 9 : Producing Engaging Content More Frequently

9.1 Introduction 00:22

9.2 What’s In It For Me 00:44

9.3 Producing Engaging Content 03:24

9.4 Engagement Through Video And Text 03:49

9.5 Text Vs Video 03:51

9.6 What To Seek 08:38

9.7 Checklist – When To Use Video Or Text 02:28

9.8 Key Takeaways 01:25

Quiz: Producing Engaging Content More Frequently

Section 10 : Using Effective B2C And B2B Content Marketing Tactics

10.1 Introduction 00:24

10.2 What’s In It For Me 01:29

10.3 B2C And B2B Content Marketing Tactics—Usage 02:51

10.4 B2C And B2B Content Marketing Tactics—Effectiveness 01:34

10.5 Email Newsletters 04:33

10.6 In-Person Events 04:00

10.7 Illustrations/Photos 03:14

10.8 Social Media Content 07:11

10.9 Infographics 02:41

10.10 Videos—B2C 03:17

10.11 Videos—B2B 02:56

10.12 Online Presentations 03:21

10.13 Microsites 03:13

10.14 Website Articles 02:56

10.15 Blogs 02:40

10.16 Webinars 02:45

10.17 Case Studies 02:15

10.18 Mobile Apps 03:08

10.19 Print Magazines 03:10

10.20 Digital Magazines 01:40

10.21 Books 03:37

10.22 Podcasts 02:04

10.23 White Papers 03:58

10.24 Research Reports 02:32

10.25 E-Books 02:20

10.26 Branded Content Tools 01:39

10.27 Virtual Conferences 02:11

10.28 Key Takeaways 01:42

Quiz: Use Effective B2C And B2B Content Marketing Tactics

Section 11 : Building Successful B2C And B2B Social Media Platforms

11.1 Introduction 00:18

11.2 What’s In It For Me 01:07

11.3 Social Media Platforms 02:59

11.4 Facebook 15:22

11.5 LinkedIn 15:02

11.6 YouTube 05:47

11.7 YouTube – Create Great Content 08:26

11.8 YouTube – Develop A Programming Strategy 11:09

11.9 Twitter 08:12

11.10 Key Takeaways0 1:58

Quiz: Building Successful B2C And B2B Social Media Platforms

Section 12 : Helping Customers Find The Information They Seek

12.1 Introduction 00:17

12.2 What’s In It For Me 00:47

12.3 Optimizing Your Content For Your Web Site 03:45

12.4 Creating A Google-Friendly Web Site 11:15

12.5 Optimizing Web Pages For Keywords 12:38

12.6 Optimizing Video Content 06:37

12.7 Micro-Moments 17:46

12.8 Key Takeaways 01:42

Quiz: Helping Customers Find The Information They Seek

Section 13 : Helping Key Influencers Impact The Buyer’s Decision-Making Process

13.1 Introduction 00:20

13.2 What’s In It For Me 00:53

13.3 Influencing The Influencers 04:12

13.4 Schmooze Optimization 02:57

13.5 Nurture Key Relationships 01:46

13.6 Example – WineWorld 03:00

13.7 Four Key Influencers 03:16

13.8 Engaging Digital Presence 01:36

13.9 Keys To Success 05:04

13.10 Work Together With Influencers 02:55

13.11 GE With Influential YouTube Creators 04:52

13.12 Creations In Support With GE 05:21

13.13 Key Takeaways 01:16

Quiz: Help Key Influencers Impact The Buyers Decision-Making Process

Section 14 : Measuring Content Effectiveness

14.1 Introduction 00:23

14.2 What’s In It For Me 00:59

14.3 Sales And Sales Lead Quality 01:03

14.4 Touchpoints In The Customer Journey 01:12

14.5 Turning Touchpoints Into Quality Leads Or Sales 04:12

14.6 Focus On The Right Metrics 11:51

14.7 Value Your Best Customer 05:21

14.8 Attribute Value Across The Journey1 4:03

14.9 Prove Marketing Impact 06:50

14.10 Key Takeaways 02:28

Quiz: Measuring Content Effectiveness

Section 15 : Measuring Return On Marketing Investment

15.1 Introduction 00:24

15.2 What’s In It For Me 00:52

15.3 Return On Marketing Investment 06:21

15.4 The Power Of The Press Release 07:23

15.5 Test 1 – ROMI Revisited 08:29

15.6 Test 2 – Impact Of A Budget Cut 06:20

15.7 Test 3 – Impact Of Using Multimedia 07:24

15.8 Key Takeaways 01:28

Quiz: Measuring Return On Marketing Investment

Section 16 : Improving By Experimenting With New Initiatives

16.1 Introduction 00:22

16.2 What’s In It For Me 00:44

16.3 Creating Engaging Content 14:56

16.4 What Is Effective And What Is Not 09:33

16.5 Key Takeaways 01:46

Quiz: Improving By Experimenting With New Initiatives

Section 17 : Improving Effectiveness By Becoming More Sophisticated Or Mature

17.1 Introduction 00:21

17.2 What’s In It For Me 00:52

17.3 Content Marketing Maturity 07:08

17.4 Get Value From Editorial Meetings 09:15

17.5 Content Marketing In Organizations 04:33

17.6 Content Marketing With SEO And Social Media 04:55

17.7 Leverage Paid Advertising 02:48

17.8 Sophisticated Content Marketers 03:38

17.9 Analytics Tips 05:46

17.10 Key Takeaways 01:49

Quiz: Improve Effectiveness By Becoming More Sophisticated Or Mature

Section 18 : Content Marketing In The Foreseeable Future

18.1 Introduction 00:15

18.2 What’s In It For Me 00:45

18.3 Content Marketing Forecast 02:48

18.4 Impact On Content Marketing Strategy 01:07

18.5 Video Sharing Platforms—Audience Segments 01:39

18.6 Video Sharing Platforms—Content Genres 00:57

18.7 YouTube Vs Facebook 05:10

18.8 YouTube Best Practices—Part 1 08:26

18.9 YouTube Best Practices—Part 2 10:07

18.10 Virtual Reality 04:38

18.11 Facebook Best Practices 04:45

18.12 Instagram And Twitter Best Practices 05:36

18.13 Key Takeaways 02:42

Quiz: Content Marketing In The Foreseeable Future

Enrol now in the Content Marketing Certification course

15 hours of high-quality video content

5 practical projects and 4 interactive quizzes

100% online course delivery available 24/7

180 days of access to course content

100% carbon neutral

Online support available while you learn

Secure payment through PayPal

7-day money-back guarantee

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