Get hands-on, real-world experience learning from the industry’s best-known trailblazers

Kick start your digital marketing career with real-life experience and up to five in-demand certifications with the Digital Marketing Certified Associate (DMCA) course. Learn from experts recognised by the likes of Forbes, Google, Oracle, and the Digital Analytics Association as the best in their field across 17 key digital marketing disciplines and tools.

Then put theory into practice as you launch and market your own website and complete real-to-life scenarios in the Mimic Pro digital marketing simulator. In as little as six weeks, you’ll have the skills, experience, and qualifications you need to land your first job or client.

Be mentored by Silicon Valley leaders

Learn from the who’s who of digital marketing experts across 17 learning modules that will give you the grounding to begin your career with best practice. Take a deep dive into each topic with those who literally wrote the book on it, and have worked with the world’s biggest brands.

Lilach Bullock

Forbes Top 20 Women Social Media Power Influencer and Oracle’s Social Influencer of Europe

Brad Geddes

Author of Advanced Google AdWords and one of the first 100 Google Advertising Professionals

Greg Jarboe

President of SEO-PR, author of YouTube and Video Marketing: An Hour a Day, and one of M. Miller’s Online Marketing Heroes

Stéphane Hamel

Digital Analytics Association’s Most Influential Industry Contributor and creator of the Digital Analytics Maturity Model

Matt Bailey

President of SiteLogic and author of Internet Marketing: An Hour A DayWired to be Wowed, and Teach New Dogs Old Tricks

Jennifer Evans Cario

President of SugarSpun Marketing and author of Pinterest Marketing: An Hour a Day

Put theory into practice launching your own website

Prove your marketing and entrepreneurial skills launching an online business as your course project. Directly implement your learning, all while setting up your business with best-practice teaching. Choose to bootstrap your site with free traffic or invest your own money to accelerate growth. And don’t worry, we’re with you every step of the way!

Build your site right

Launch your website so you’ll be found in search engines and correctly track and monitor activity through Google Analytics.

Start spreading your message

Take your new venture to the world by creating a Facebook page and posting relevant and engaging content to drive traffic and conversions.

Develop content that works

Create your own YouTube channel and post relevant and engaging videos your audience will love.

Drive relevant traffic

Start your first search campaigns within Google’s advertising platform, AdWords, to drive traffic to your new site.

It’s yours to keep and grow

Use your site as a business or use it in your portfolio as evidence of your real-world digital marketing experience.

Simulate campaigns using real-world Google data

The Stukent “Mimic Pro” digital marketing simulator provides you with the opportunity to be the Digital Marketing Manager of an e-commerce company. Powered by real-world Google data, you’ll get hands-on experience running campaigns in a simulation environment with live feedback on your success.

Create and launch campaigns

Sell more than 20 different products using multiple campaign formats and a virtual budget of more than $50,000.

Nurture and close sales with email

Create, write, and design email marketing campaigns to get opens and clicks that sell your products.

Monitor and measure your success

Learn KPIs of digital marketing campaigns and familiarize yourself with using analytics data for optimizing marketing campaigns.

Build landing pages that sell

Practice basic onsite SEO and optimize your marketing efforts with A/B landing page testing.

Craft ad campaigns

Set and manage online bids and budgets, giving you real-world experience managing an Ad account.

Earn the most sought-after digital marketing certifications

We’ll prepare you for the most sought-after digital marketing certification exams. Learn hands-on in the digital marketing’s most used publisher tools, and then show employers and clients your knowledge and skills with official certification from the likes of Google, Facebook, and Twitter.

OMCA Certification

OMCA is an entry-level certification for online marketing associates and practitioners who are planning to build their career in digital marketing.

Google Adwords Certified Professional

Become an AdWords certified professional across the AdWords network including search, display, mobile, video, or shopping advertising.

Google Analytics Certification

Measure your success as a marketer with an in-depth understanding of Google’s analytics platform, the most used by websites in the world.

Facebook Blueprint Certification

Complete Facebook Blueprint’s certification exams to master Facebook’s advertising platform, quickly becoming one of the largest in the world.

Twitter Advertising Certification

After completing the course you will receive Simplilearn’s certification in Twitter advertising, which was developed in conjunction with Twitter.

Start learning with a free sample lesson

Join Matt Bailey, President of SiteLogicfor a 12-minute sample lesson as he introduces you to digital marketing strategy. Simply enter your details to immediately begin the obligation-free lesson.

Study your way, online and self-paced

100% online and self-paced, learn when and where it’s convenient for you. The Digital Marketing Certified Associate includes 48 hours of video content across 17 learning modules. Complete real-life projects, quizzes, and simulations to put theory into practice as you complete the course.

Download the PDF course guide to view all course content, certifications, and to meet your instructors.

Download the DMCA course guide
To become a Digital Marketing Certified Associate, you must:
  • Successfully complete first five rounds in Mimic Pro, which will be evaluated by the lead trainer.
  • Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes.

After completing the course, you will also be ready to sit free certification exams with Google AdWords, Google Analytics, and Facebook Blueprint.

Join more than 3,000 DMCA course graduates


Course graduates

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Enrol now in the Digital Marketing Certified Associate course

48+ hours of high-quality video content

Includes practical projects, simulations, and interactive quizzes

Approved by OMCP

100% online course delivery available 24/7

180 days of access to course content

100% carbon neutral

Online support available while you learn

Secure payment through PayPal

7-day money-back guarantee

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