How to get a digital marketing job in 2018
So, what will employers look for when it comes to hiring their next digital marketing star in 2018?
We’ve looked into our crystal ball to see how you can make your application stand out from the crowd.
Get your nerd on with data
For many years now, marketers have gotten away with pretty portfolios and creativity. However, there has been a seismic shift towards data-driven marketing, and this trend will only continue in 2018.
Regardless of your expertise or position, it will be vital for you to not only be able to report on your work but also be able to interpret data to make more informed decisions.
Expect to also see a growth in data and analytics focused roles supporting digital activities as companies expand their analytics teams to help leverage their marketing efforts. If you’re a stats geek, this really could be your year!
Make sure you have demonstrable experience in data analysis, or, qualifications and certificates focusing exclusively on analytics. Even if your major focus is elsewhere, analytics is the most applicable and usable second skill set to have.
Find your niche
It might seem like a lot of digital marketing roles expect you to be a jack of all trades, but expect to see more and more jobs seeking digital marketing discipline specialists.
We’ve seen this for quite a while now with the split between digital marketing and social media, and you can expect to see more content marketing, SEO, online advertising, and analytics focused positions moving forward.
However, experience across a range of disciplines isn’t a bad thing, especially if you can pair it with expertise in an industry.
Being the go-to expert for *insert industry here* digital marketing can make you hugely valuable to employers in that niche, and position you uniquely in the marketplace.
Make sure you have base level knowledge of all digital marketing disciplines before finding your specialty. You’ll find most skills are transferable, and it makes it easier for you to pivot into new areas if needed.
Have a side hustle
Side hustles exploded in 2017, and have become a huge tick to have on your resume.
Side hustles show an employer that you are driven, are willing to put in extra work, and that you are passionate about your chosen field.
Your extra-curricular activities are also great to show in your portfolio, and also demonstrate your time management, project management – and depending on your work – your client or customer relationship management.
It’s best to make sure your side hustle is related to your chosen work field if possible. For example, if you’re an SEO expert, having a small SEO agency is a much better side hustle and selling craft at a market stall.
Use outsourcing to your advantage
If you’re looking to start or expand your side hustle, 2018 will be the perfect year for you.
Expect more and more business to outsource their digital marketing activities to freelancers and agencies. With so many moving parts comprising a digital strategy, it can be far easier to outsource jobs like SEO and content writing than building capacity internally.
While this work can be sporadic and pay less than a full-time position, it can be the perfect to make extra money on the side. Combining many clients can also make up a full-time wage for you as a freelancer or your own agency.
While outsourcing will affect the job market, establishing yourself now as a freelancer or agency in your niche position you perfectly in the future as outsourcing continues to expand. While your colleagues scramble to find new jobs, you’ll be years ahead of the game with an established client base.
Start building your personal brand
Whether you’re applying for jobs or building your own client base, having a strong personal brand can give you a massive advantage over your competition.
Your personal brand is how you are perceived by others, especially around your expertise and knowledge. Think about the likes of Gary Vaynerchuk and Seth Godin who have become go-to experts for everything marketing related through the careful curation of their personal brands.
By developing your own personal brand, you can not only tell the world how amazing you are but demonstrate your skills and expertise to an interested and engaged audience. While you don’t have to become uber famous, having a strong online presence as a thought leader in your niche can even have people reaching out and making job offers to you.
And don’t be afraid to send people to your content! Whether you choose to write or make videos, there’s nothing wrong with including links on your applications or resume.
Get blogging. Nothing says you’re an expert like driving the conversation. You don’t even have to start your own blog, sites like LinkedIn or Medium are perfect for reaching a captive audience already interested in what you have to say.
Some resources to help you start building the ultimate CV
- – Create your own personal brand
- – Start a side hustle while you study
- – A guide to digital marketing certifications
- – Find your digital marketing niche
Get started with your digital marketing career
Get experience across all digital marketing ddisciplinesand get certified at the same time. The Digital Marketing Certified Associate course gets you certified as an Online Marketing Certified Associate, as well as with Google, Facebook, YouTube, and Twitter!