• In PPC

    Creating the perfect PPC Ad

    With over 3.5 billion searches every day on Google alone, it’s vitally important for all businesses to have a strong PPC presence.

    Recently, we reached out to PPC guru, Co-Founder of Adalysis, and author of Advanced Google AdWords, Brad Geddes for […]

  • In Freelancing

    How to land your first client

    So, you’ve decided to take the plunge into your freelancing career? Congratulations, my friend. That leap takes moxie. Something you’re going to need plenty of as you charge on ahead to pitch and win that delicious first client.

    The good news […]

  • In Career development

    Finding your digital marketing niche

    Digital marketing is huge!

    It covers everything from big data and analytics right through to posting pretty pictures on Instagram. And even if you’re a rock star – and we know you are – the chances of you being a world-class […]

  • In Strategy

    Creating your customer journey map

    As an e-commerce store owner or marketer, you have a million things on your plate, and you know that trying to juggle everything means that some things slip through the cracks.

    But when it comes to driving traffic and converting customers […]

  • In Study online

    Start your business while you learn

    Don’t learn by watching and reading; learn by starting your own company!

    As part of the Digital Marketing Certified Associate course, you can start any online business you can dream of and use your new venture as your course project. Directly […]

  • In Career development

    How to create your personal brand

    No, we’re not talking about your logo…. Think of this less about colour pallets and image filters and more about how you are perceived by others.

    By developing your own personal brand, you can not only tell the world how amazing […]

  • In Analytics

    How to build your digital analytics strategy

    Starting a digital analytics journey can be exciting and intimidating for businesses of all sizes. With literally thousands of apps available to crunch numbers and seemingly endless spreadsheets of data to analyse, it can be difficult to know where to […]

  • In SEO

    The perfect domain name for your website

    So you’ve decided to start your own website, but are struggling to work out what domain name to purchase. You want your domain to be memorable and practical and have spent hours Googling and searching for available names or maybe […]