Build your social media channels on a solid foundation of best-practice strategy and shareable content

Start creating content that goes viral and progresses your prospects through a strategic path towards a purchase. Across more than 20 hours of video lessons and nine hands-on projects, you’ll learn how to build the perfect foundation for your social media channels and how to create and amplify content for maximum impact with your ideal audience. Then continue to spread the word as you leverage influencers and reviews to tell your brand story, and continually optimise your content through robust measurement and analytics.

Approved by OMCP

The world’s leading marketing accreditation body

Delivered in partnership with Simplilearn

Named the Top 2017 IT Training Company by Training Industry

100% online and self-paced

Learn when and where it’s convenient for you

Learn from a social star

Learn from Jennifer Evans Cario, President of SugarSpun Marketing, and the author of three books, including Pinterest Marketing: An Hour a Day. Jennifer is a professional social media and content expert, and is a regular on the speaking, training, and conference circuit.

Amplify content for maximum impact

Make all of your social channels their most effective by understanding how, when, and why to boost your content with paid amplification. See how paid, owned, and earned media work together to drive traffic, and which types of media should be developed at what time.

Develop rich media content that engages

Learn best-practice to generate visual and video content that aligns perfectly to your brand. See how you can incorporate growing platforms like Instagram and YouTube into your social media strategy to connect with your audience regardless of your product or service.

Grow your army of influencers

Learn how to proactively monitor conversations about your brand, and identify brand heroes who can help spread your message. Incorporate storytelling and narrative through your content with the help of testimonials and reviews from your base of online supporters.

Build your social media strategy

Learn how to build a sustainable social media strategy with realistic goals and relevant key performance indicators to measure your success. Beginning with business goals and your unique value proposition, you’ll ensure your strategy increases relevant engagement and drives traffic and sales.

Create content that cuts through

Using well defined personas and the content matrix, develop content that perfectly meets the needs of your prospective customers when and where they are in their buyer journey. Execute campaigns with engaging content which pulls your prospects through your sales funnel to an eventual sale.

Craft content that has to be shared

Use your in-depth understanding of your audience and social media content to create content that sparks social sharing. Discover the psychology of social sharing, and how you can tap into these triggers to spread the word about your business.

Begin your social media marketing strategy with this free sample lesson

Join Jennifer for a 15-minute sample lesson, Strategy building guide. Learn how to tie your social media marketing strategy to your business goals, develop goals and tactics, and see how to begin your first social media campaigns. Simply enter your details to immediately begin the obligation-free lesson.

Study your way

100% online and self-paced, learn when and where it’s convenient for you. The Social Media Certification Training includes more than 20 hours of video content across 18 learning topics. You’ll complete nine practical projects where you will put theory into practice, and test your knowledge in a number of progress quizzes.

To complete your course and receive your certificate you must complete 85% of the course, as well as three projects and one simulation test with a minimum score of 60%.

Get hands-on experience with the world’s biggest social media platforms.

Facebook

Pinterest

YouTube

LinkedIn

Snapchat

Twitter

Instagram

2091

Course graduates

4 / 5

Average course rating

Section 1 : Introduction To Social Media

1 How Social Media Has Changed Businesses – Part 1 – 14:24

2 How Social Media Has Changed Businesses – Part 2 – 08:47

3 How Social Media Has Changed Businesses – Part 3 – 07:34

4 How Social Media Has Changed Businesses – Part 4 – 07:02

5 How Social Media Has Changed Businesses – Part 5 – 11:56

Section 2 : Building A Sustainable Social Media Strategy

1 Social Media Challenges – 10:44

2 Strategy Building Guide – 15:34

3 Establishing And Benefitting From A Social Media Home Base – 13:52

4 Creating A Campaign Message – 11:15

5 Planning And Benefiting From A Diversified Posting Strategy – 12:18

6 Quiz

Section 3 : Converged Social Media

1 The Role Of Converged Media In Social – 14:19

2 Understanding Paid, Owned, And Earned Media – 10:50

3 Putting Converged Media To Work For You – Part 1 – 09:52

4 Putting Converged Media To Work For You – Part 2 – 10:17

5 Quiz

Section 4 : Content Marketing In A Social Media World

1 The Role Of Content Marketing In Social – Part 1 – 08:46

2 The Role Of Content Marketing In Social – Part 2 – 09:01

3 Building A Content Plan – Part 1 – 07:47

4 Building A Content Plan – Part 2 – 13:36

5 Matching Content To Consumer Intent – Part 1 – 14:23

6 Matching Content To Consumer Intent – Part 2 – 07:18

7 Generating Content Ideas – Part 1 – 10:05

8 Generating Content Ideas – Part 2 – 07:45

9 Unlocking Content’s Full Potential – 14:35

10 Quiz

Section 5 : Visual Social Media

1 Understanding The Impact Of Great Visuals – 11:07

2 Leveraging Images In Social Media – Part 1 – 04:22

3 Leveraging Images In Social Media – Part 2 – 14:36

4 Leveraging Video In Social Content – Part 1 – 07:27

5 Leveraging Video In Social Content – Part 2 – 05:23

6 Leveraging Video In Social Content – Part 3 – 08:26

7 Quiz

Section 6 : Understanding And Sparking Social Sharing

1 What Makes Social Sharing So Valuable – 15:44

2 Building Content That Is Inherently Shareable – 15:08

3 Psychology Of Social Sharing – 14:23

4 Brainstorming Your Social Content Ideas – Part 1 – 03:45

5 Brainstorming Your Social Content Ideas – Part 2 – 14:42

6 Quiz

Section 7 : Storytelling An Essential Part Of Your Social Narrative

1 Why Storytelling Is Essential In Social Marketing – 12:28

2 Finding Your Focus And Your Story – Part 1 – 09:44

3 Finding Your Focus And Your Story – Part 2 – 09:57

4 Understanding Consumer Stories And Their Role – 13:41

5 Matching Customer Story To Motive – 15:35

6 Quiz

Section 8 : Influencer Marketing And Online Reputation Management

1 The Role Of Social Media Listening – 10:23

2 Reputation Management And Response – 18:36

3 Finding Influencers And Evangelists – 14:06

4 Engaging With Influencers And Evangelists – 14:49

5 Engaging With Paid Influencers And Evangelists – Part 1 – 07:48

6 Engaging With Paid Influencers And Evangelists – Part 2 – 13:19

7 Quiz

Section 9 : Social Media Selling

1 Understanding The Role Of Social In The Sales Cycle – 13:14

2 How Sales And Marketing Function As A Team In Social Selling – Part 1 – 08:53

3 How Sales And Marketing Function As A Team In Social Selling – Part 2 – 09:52

4 Quiz

Section 10 : Social Media Measurement

1 The Basics Of Social Media Measurement- 16:21

2 Social Media Specific Metrics – 16:59

3 Quiz

Section 11 : Video And YouTube Marketing

1 Video And YouTube Marketing – Part 1: Establishing A Video Marketing Strategy – 14:53

2 Video And YouTube Marketing – Part 2: Gaining Exposure And Measuring Impact – 14:27

3 Video And YouTube Marketing – Part 3: Leveraging Mobile Video – 13:21

4 Video And YouTube Marketing – Part 4: Promoting And Measuring Mobile Video – 12:58

5 Quiz

Section 12 : YouTube Advertising

1 YouTube Advertising – Part 1: YouTube For Business – 12:43

2 YouTube Advertising – Part 2: How To Make A Client Video – 17:58

3 YouTube Advertising – Part 3: Promote Your Client Video – 16:20

4 YouTube Advertising – Part 4: Data, Metrics, And Analytics – 15:41

Section 13 : Facebook Marketing

1 Understanding Facebook – 19:18

2 Facebook Presence And The News Feed Alogorithm – 31:02

3 Visual And Video Content On Facebook – 28:10

4 Putting Facebook To Work – 31:27

5 Facebook Messenger – 16:30

6 Facebook Advertising -20:35

7 Walkthrough How To Setup A Facebook Page Demo 1 – 06:36

8 Walkthrough Understanding Facebook Posting Style Demo 2 – 07:01

9 Walkthrough Calculating Reach Of An Existing Facebook Page Demo 3 – 04:08

10 Walkthrough Understanding Facebook Settings Demo 4 – 08:46

Quiz

Section 14 : Twitter Marketing

1 Understanding Twitter – 18:56

2 Using Twitter As A Marketer – 22:58

3 Customer Service And Engagement Via Twitter – 32:32

4 Marketing On Twitter – 20:45

5 Understanding Twitter Advertising – 15:59

6 Twitter Ad Options – 12:10

7 Increased Character Limit – 05:33

8 Walkthrough Retweeting And Retweeting With A Comment Demo 1 – 01:32

9 Walkthrough Using Advanced Twitter Search Demo 2 – 05:22

10 Walkthrough Joining Or Creating Hashtag Conversations Demo 3 – 04:04

11 Walkthrough Building A Twitter List Demo 4 – 04:56

12 Walkthrough Creating And Curating A Twitter Moment Demo 5 – 07:09

13 Walkthrough Adding Location To Tweet Demo 6 – 02:02

Quiz

Section 15 : Pinterest Marketing

1 Understanding Pinterest – 16:57

2 Pinterest Presence And The Algorithm – 24:12

3 Marketing With Pinterest – 25:28

4 Putting Pinterest To Work – 23:10

5 Pinterest For Pitching And Outreach – 14:20

6 Walkthrough Creating A Pinterest Board Demo 1 – 05:40

7 Walkthrough Moving Pins From One Board To Another Demo 2 – 03:05

8 Walkthrough Creating And Uploading A Great Pin Image Demo 3 – 03:33

9 Walkthrough Searching For Pins From A Specific URL Demo 4 – 02:48

Quiz

Section 16 : LinkedIn Marketing

1 Understanding LinkedIn – 14:57

2 Your LinkedIn Presence – 24:22

3 LinkedIn Groups And Prospecting – 15:49

Quiz

Section 17 : Instagram Marketing

1 Understanding Instagram – 10:18

2 Setting Up Instagram – 15:42

3 Marketing Through Instagram – 16:51

4 Leveraging Instagram – 30:16

Quiz

Section 18 : Snapchat Marketing

1 Understanding Snapchat – 19:23

2 Getting Started With Snapchat – 14:36

3 Marketing With Snapchat – 21:53

4 Snapchat Advertising And Partnerships – 17:45

Quiz

Enrol now in the Social Media Certification course

20+ hours of high-quality video content

9 practical projects and 18 interactive quizzes

100% online course delivery available 24/7

180 days of access to course content

100% carbon neutral

Online support available while you learn

Secure payment through PayPal

7-day money-back guarantee

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