Writing a 140-character post sounds easy. But the truth is, crafting a tweet that someone wants to engage with or share is an art form that few businesses have truly mastered.
So, to help your next Twitter post cut through, we’ve developed this handy checklist to follow every time you tweet based on research from Twitter.
Keep it simple stupid
Yes, smarty pants, we know all tweets are short. But never forget that Twitter is a news platform, with users scanning their feed for all the latest information about their interests.
This is a good thing because as marketers we can be more direct with messaging, and it’s where creative copy will really shine.
And just because you have 140 characters to use, it doesn’t mean you have to.
Twitter research has shown that tweets with 50 characters or less have 56% more engagement than those with 100 characters or more. If you struggle to cut down your copy, tools like the Hemmingway App are great for finding and removing unnecessary words.
Call for action
Don’t be afraid to tell your audience what to do! Whether it’s encouraging engagement or driving traffic, your followers are more likely to interact if you ask them to.
For maximum participation, it’s best to make any call to action simple, achievable, realistic, and fun. People are much more likely to tweet you a funny picture to enter a competition than write a boring 5,000-word essay.
So next time your tweet, think about a “tweet us”, “click here”, or “buy now” to add to your copy.
Twitter is truly the real-time social media platform. This provides you with the opportunity to connect live with your audience during key moments of their year.
Mapping out relevant cultural events like holidays, festivals, and celebrations, and developing associated content can be engaging for your audience – especially when paired with humour or special deals.
Twitter hashtags serve two purposes for marketers; creating brand conversation and making tweets searchable.
This means that using the correct hashtags is important for all tweets. Make sure that you’ve researched hashtags before adding them to any tweet, this is extra important if you’re creating a new hashtag around your brand.
It’s also important to no overuse hashtags in your post as it distracts your audience and makes it harder to take action. Best practice is to keep it to three or fewer hashtags per tweet.
It doesn’t matter if you make them laugh or cry, getting an emotional response from your audience is far more likely to encourage engagement.
This is because social media users share emotional content to express themselves or to have a connection with their own network. So where possible, be funny, inspiring, or enlightening to your audience.
Show and tell
The perfect tweet is about more than just written copy. Adding images or video to your tweet is a great way to increase engagement and stop readers as they scroll through their feed,
Tweets with rich media receive 313% more engagement than those without and are retweeted 52% more. And if you’re not a graphic design guru, free tools like Canva are a great way to create beautiful images that are perfect for social media use.
Learn how to craft the perfect tweet with a free lesson
Join Eric for a 5-minute sample lesson, Tips and Tricks for Creating an Effective tweet, to learn how you can quickly and easily increase your engagement on Twitter using data insights. Simply enter your details to immediately begin the obligation-free lesson.